The SWOT analysis became a basis from which a companys strategy is built However when used it in a wrong manner it can jeopardize the future of a company Using some specific examples of your choice evaluate the SWOT model

It is important for every company to maintain the practice of good performance for making appropriate interaction between business management, external and internal environment. In this context, to maintain an interaction between internal and external environment, the companies are needed to implement effective strategic planning. Implementation of strategic planning will be helpful for the further growth of companies (Houben amp. et. al., 1999). In this regard, a SWOT analysis is helpful in providing accurate assistance regarding the internal as well as external environment based on which companies are identified to be devising strategies and planning for effective performance in the long run. Besides, the application of SWOT analysis is beneficial for all companies to mitigate several shortcomings that may have an influence on operations to a certain extent. However, misinterpretation of SWOT analysis can be vulnerable for the future of a company (Earl, 2001).The prime aim of the study is to describe the importance of SWOT analysis for the development of various companies. In addition, the study evaluates several limitations of SWOT analysis that can affect the future growth of companies.SWOT comprises certain aspects that include strengths, weaknesses, opportunities and threats. SWOT analysis is a framework that has been applied by several companies to evaluate strengths, weaknesses, opportunities as well as threats. Strengths and weaknesses are determined to be the factors based on which internal capabilities of a company can be ascertained. On the other hand, opportunities and threats are identified to be external concerns in accordance with which a company is needed to execute operations for better sustainability. It is recognised as simple and most effective method that has been useful for analysing the strategic marketing and planning process of a company (Gretzky, 2010). At the time of conducting different business operations, it is