Implementation of Customer Relationship Management

Successful building of user adoption has always been a significant challenge with Customer Relationship Management for which the users need much training on tracking more granular of data. The tangled web designed for the data integration further complicated the matter. Therefore, the solution to it would seemingly need to communicate with the internal databases, corporate directory, and the external systems. The risk could easily result in a sort of implementation that probably spends the entire organization for consecutive years. However, the firm responded by successfully lessening the effect in managing the scope of the project and in confidence leading the organization into change (Baran 56). This happened in adopting the phased approach to the implementation of the CRM solution. The first step of the implementation was a replica of the basic customer relationship management functionality in the legacy systems within a new platform and incorporated new capabilities. All the users started utilizing the incorporated new system where the legacy solution would be seen as a read-only tool that would enable the users to access the system easily not allowing them to adjust whether adding or updating the records. In the second level of the implementation phase, data integration from the legacy system was directed to the newly invented solution (Brink 50). In this phase, there was creation of an automated data that flowed in support of the information that was reliant on the CRM systems and generally essential to the analytics of the business that enabled the establishment of a foundation upon which the company would easily mine data as well as building its analysis based on the client relationships. The third phase usually focuses on the deliverance of new functionality that is value-added based on the requests of the users who might have used the system for an approximate of a year.